Bob Steranko is a small business owner, marketing strategist, project manager and multimedia designer with over two decades of experience helping small businesses to corporations grow their presence through multiple marketing channels. Fort the past decade under the Reel Mill brand, he has provided marketing leadership by guiding strategy, coordinating campaigns, and overseeing the creative and technical work that drives results. Bob combines hands-on knowledge with big-picture marketing direction, helping organizations turn ideas into practical, measurable marketing initiatives.

This model is designed for growing service businesses that value structure and accountability over more 'marketing activity'. It is built for owners who are ready to move from fragmented efforts to a leadership-driven growth system. Helping small business contractors such as HVAC, plumbing, roofing, and remodeling businesses in Western Pennsylvania that: • Depend on consistent lead flow to sustain growth • Already invests significantly in marketing channels • Work with multiple specialized vendors • Want strategic leadership without adding payroll overhead

Traditional agencies focus on executing marketing services, managing the technical tasks within their specific silos. They are specialists in activity, not necessarily in holistic growth leadership. They analyze your marketing and tell you what to do. I focus on aligning strategy, vendors, and performance around measurable business growth. I don’t replace your specialists, I help lead them. I lead and manage your marketing for you.

• Build the company’s marketing strategy • Oversee campaigns, website, social media, and advertising • Manage freelancers, agencies, and vendors • Align marketing with sales and business goals • Track metrics and report results to leadership

I ask for a continuing monthly retainer with an initial 90-day commitment. My pricing is customized based on each client’s goals, scope of work, and level of involvement expected. Because I work closely with clients and provide hands-on strategic guidance, I intentionally limit the number of organizations I partner with at any given time to ensure each receives focused attention and meaningful results.