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Fractional Marketing & Growth Leadership for Service Businesses

Bob Steranko, founder of Reel Mill, works alongside growing businesses to bring structure and accountability to their marketing, so it consistently supports revenue and long-term growth.

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When Marketing Lacks Structure, Growth Becomes Unpredictable.

Many service businesses invest in ads, SEO, websites, and social media, yet still feel uncertain about what’s working.

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You may be:

  • Working with multiple vendors

  • Running ads without clear ROI visibility

  • Updating your website without a growth plan

  • Overseeing marketing on top of everything else

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Over time, marketing becomes fragmented. And fragmented marketing produces inconsistent results.

A Structured
Growth Framework

I serve as your fractional marketing and growth lead, aligning campaigns, vendors, and messaging around measurable revenue goals.

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  • Revenue-based quarterly planning

  • Clear campaign priorities

  • Vendor coordination & oversight

  • KPI tracking tied to real business metrics

  • Strategic website alignment when needed

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How It Works

01

We Start with Clarity

We review your revenue goals, current marketing efforts, and identify structural gaps.

02

We Build a Focused Roadmap

I develop a 90-day growth plan aligned with lead targets, margin priorities, and capacity.

03

I Lead Implementation

I coordinate vendors, oversee campaigns, and ensure performance ties back to business objectives.
Cleaning Team At Work

You focus on running the business.
I focus on aligning marketing to growth.

Contact Me

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