VIDEO MARKETING STATS 

6 out of 10 people would rather watch online videos than television. (Google)

 

59% of executives say they would rather watch a video than read text. (Wordstream)

 

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

 

72% of customers would rather learn about a product or service by way of video. (HubSpot)

 

92% of users watching video on mobile will share it with others. (Wordstream)

 

Social media posts with video have 48% more views. (The Marketing Helpline)

 

62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)

Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)

 

Video promotions are now equally as popular as photo promotions on Facebook. (Socialbakers)

 

Video campaigns on LinkedIn have 50% view rates. (LinkedIn)

 

Social video gets shared 1200% more than text and images combined. (Wordstream)

 

Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)

 

A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)

 

Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)

 

Video increases organic search traffic on a website by 157%. (Conversion XL)

 

85% of consumers want to see more video content from brands. (HubSpot)

 

97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)

 

52% of marketers say video is the type of content with the best ROI. (HubSpot)

 

Adding video to your emails can increase click rates by 300%. (HubSpot)

 

64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)

 

Mobile video consumption rises by 100% every year. (Insivia)

 

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

 

78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)

 

73% of B2B marketers say video positively impacts their ROI. (Tubular Insights)